Insulation, air sealing and glazing all reduce the rate at which heat enters the house. The equipment requirement falls with them, and the size of that fall is frequently underestimated.

What each improvement is worth
Attic insulation from a shallow older depth to current recommended levels reduces the ceiling load substantially, and the ceiling is the largest envelope surface in a single-storey house.
Air sealing — the attic plane, penetrations, top plates, the rim joist — reduces infiltration, which in an older house can be one of the largest single terms in the calculation.
Duct sealing and insulation in an unconditioned attic, which for many Southern houses is the largest available reduction of all.
Window replacement, particularly a change to low-SHGC glazing on the west and east elevations.
Shading on the west, which costs the least of anything on this list.
Taken together on an older house, these can move a load by a ton or more.
The sequencing that goes wrong
The common pattern is: the system fails, it is replaced with the same size, and the envelope work happens afterwards because it was the cheaper project.
The result is a house that is now efficient and a system that is now oversized for it — short cycling, humidity, and money spent twice.
The correct order is envelope first, then load calculation, then equipment.
When the system fails first
Sometimes there is no choice. A failure in August does not wait for an insulation contractor.
Two things help:
Have the load calculated for the improved house, not the current one, if the improvements are genuinely committed and scheduled. This requires a contractor willing to size for a future state, and a homeowner who then actually does the work.
Choose variable-capacity equipment, which tolerates the change. A system that modulates down to 30% of rating handles a load that drops by a ton far better than a single-stage unit does.
Making the claim credible
A contractor will reasonably be sceptical of "we're going to insulate later." The way to make the reduced size defensible is to have the work done and documented — a blower door test before and after is the direct evidence, and it converts an intention into a number the calculation can use.
What it saves
A smaller unit costs less to buy. Half a ton to a ton is a meaningful line on a quote.
It costs less to run, both because it is smaller and because it is correctly sized and therefore cycles properly.
It dehumidifies better, which is the comfort difference people actually notice.
The ductwork may already suit it, since ducts sized for the old oversized system will comfortably carry a smaller one's airflow — one of the few cases where an existing oversized duct system is an advantage.
The improvement that is not on the HVAC quote
Envelope work is usually a separate trade and a separate budget, and it competes with the equipment for the same money.
The arithmetic that favours it: a dollar spent on air sealing and attic insulation reduces the load permanently and reduces the equipment cost at the same time, while a dollar spent on a higher efficiency tier only reduces the running cost of a load that was never reduced.
For an older house that has not been touched, the envelope is almost always the better first dollar.
What the improvements do to the heating side
Everything on this list reduces the winter load as well, and usually by a larger proportion, because heating loads are dominated by conduction and infiltration rather than by solar gain.
On a heat pump this compounds: a lower heating load lowers the balance point, which reduces reliance on backup strip heat, which is where most of a heat pump's running cost comes from in a cold climate.
The rebate angle
Many utility and state programmes fund envelope work — attic insulation, air sealing, duct sealing — and some require a blower door test before and after, which produces exactly the documentation a load calculation needs.
Doing the envelope work through a programme that measures it therefore gives the improvement and the evidence for the smaller system at the same time, which is the practical way to make the sequencing above actually happen.
